Bluu, Inc (“BLUU”) is excited to have participated in the NEAA 2025 annual conference and tradeshow, held at Harrah’s Resort in Atlantic City, New Jersey. As one of the most anticipated industry events, this year’s conference exceeded expectations, bringing together top leaders, innovators, and experts eager to explore cutting-edge solutions shaping the future of commerce.

At Booth #64, BLUU proudly showcased its latest advancements in POS software and hardware solutions, designed to revolutionize business operations across industries. Attendees experienced firsthand our state-of-the-art technology, meticulously crafted to streamline transactions, enhance customer engagement, and drive profitability for businesses of all sizes.

One of the highlights of our showcase was our multi-vertical POS platform, empowering businesses to seamlessly expand their reach across various industries. Our dedicated multi-lingual support team was also available to assist attendees.

Additionally, we demonstrated the benefits of our AI-powered merchant solutions, designed to optimize operational efficiency and unlock new revenue opportunities. With a strong emphasis on automation and data-driven insights, our solutions equip businesses with a competitive edge in today’s dynamic marketplace.

The NEAA 2025 conference provided a valuable platform for networking, collaboration, and industry growth. BLUU extends its sincere gratitude to all visitors, partners, and industry leaders who engaged with our team at the event. As we move forward, we remain committed to driving innovation and delivering unparalleled value to our customers.

Stay tuned for more exciting developments from BLUU as we continue to push the boundaries of POS technology and redefine the future of digital transactions!

perience at the ETA TRANSACT 2024 annual conference and tradeshow, hosted at Mandalay Bay in Las Vegas.

As one of the industry’s leading gatherings, Transact brought together visionaries, innovators, and changemakers—and BLUU was right at the center of it all. Our presence at the show focused on demonstrating how technology can simplify operations, empower merchants, and create meaningful customer interactions. From live demos to one-on-one conversations, we shared how BLUU’s POS solutions are helping businesses scale smarter and faster.

In case you missed us, below are some key points we have exhibited

🚀 Innovative Technology Solutions: Explore firsthand our new innovative technology solutions meticulously crafted to streamline operations, enhance customer experiences, and drive profitability for your business.

🌍 Multi-Vertical POS Solution: Discover how our versatile multi-vertical POS solution can empower your business to reach new heights. Expand your customer base across diverse industries and verticals.

💬 Multi-Lingual Support Team: Meet our dedicated multi-lingual support team, ready to assist you in your native tongue and tapping into new markets by accommodating different ethnic groups with ease.

💼 Multiple Merchant Solution: Learn how implementing a multiple merchant solution can unlock opportunities for you to diversify and expand your revenue streams, providing you with a competitive edge in today's dynamic marketplace.

FOR IMMEDIATE RELEASE

Smart Merchant Solution goes BLUU to strengthen its position in the Point of Sale (POS) Solutions and Payments Processing Sector.

Smart Merchant Solution will join the BLUU group of companies to form Bluu SMS, Inc., to provide branded and specialized POS and Payment products and services.

Dallas, Texas – October 11, 2024 – JS Merchant Solution, Inc., dba Smart Merchant Solution, a provider of point of sale (POS) solutions and payment processing in the greater Dallas area, announced that it is changing its name to Bluu SMS, Inc, and joining the BLUU group of companies lead by Bluu, Inc and United Merchant Services, Inc based in Hackensack, New Jersey. Smart Merchant Solution plans on leveraging BLUU group’s five decades of combined experience in merchant focused product services and innovative solutions. BLUU is well-established and one of the largest solutions providers in the ethnic marketplace. By combining forces, Smart Merchant Solutions will gain access to a wider array of products and services as well as expanded menu of value-added products for merchants.

Smart Merchant Solution is a leading provider of electronic payment processing services and POS systems in the greater Dallas area. With a proven track record of successfully meeting the payment processing and POS needs of numerous businesses, Smart Merchant Solution has built a loyal customer base and a strong reputation for delivering outstanding service, driven by its commitment to customer satisfaction.

This strategic naming and joining forces with BLUU group of companies strengthens Smart Merchant Solution’s position as an industry leader and broadens its capabilities, enabling the company to offer even more advanced solutions and superior support to its customers in the POS solutions and payment processing industry.

By welcoming Smart Merchant Solution into its fold, BLUU aims to empower more businesses with seamless payment solutions, cutting-edge SaaS platforms, and accessible lending capital. The integration of BLUU’s resources and expertise will give Smart Merchant Solutions a springboard for further expansion and growth by delivering greater value to its customers.

“We are excited to welcome Smart Merchant Solution to the BLUU family,” said Jay Yoon, CEO of Bluu, Inc. “Joining forces with SMS aligns well with our long-term growth strategy and strengthens our ability to offer comprehensive solutions to our merchants. Together, we will continue to innovate and set new standards in the POS and payment processing industry.”

As a result of the acquisition, BLUU group of companies will expand into new markets and reach a broader customer base. This integration will streamline operations, improve customer support, and boost processing speeds, solidifying BLUU as a strategic partner for businesses in need of reliable and advanced POS and payment solutions.

JS Merchant Solution, Inc.

Founded in 2002, Smart Merchant Solutions grew its merchant base by adapting to changing market needs and recognizing that integrating new technology is essential for business success. The company's goal is to offer competitively priced products and services while setting a new standard for exceptional customer service. www.smartmerchantsolution.com

About BLUU group of companies.

Founded in 1994, as United Merchant Services, Inc (“UMSI”), UMSI has evolved over three decades into a leading payments company specializing in Merchant Business Solutions. UMSI was ranked 50th on the US Merchant Acquirer rankings by the Nilson Report (Issue 1260, March 2024), and holds a prominent position as a major force in the ethnic payment processing market. Founded in 2008, United POS Solution, Inc (fka UP Solution), is a leading provider of POS hardware and software solutions. The company changed its name to Bluu, Inc in 2022.

Bluu, Inc and UMSI entered into a joint branding arrangement in 2022 to create BLUU group of companies, including Allup Finance, LLC specializing in providing capital to business owners, Allup.com, LLC specializing in direct-to-merchant POS solutions, and One Merchant Solution, LLC providing solutions and payment processing in multiple number of states.

The BLUU group of companies aim to become a significant presence in the Merchant Business Solutions and Payment Processing through a unified branding. BLUU recognized the continuously evolving landscape of the payments industry, and aims to further integrate its SaaS (“software-as-a-service”) platforms, introduce new hardware and software innovations, including data analytics, and seamless weave POS solutions and payment services for a more seamless merchant experience.

BLUU offers the “United POS as a Service” (“UPaaS”), designed to provide resellers with a cost-effective and worry-free POS experience, assisting resellers to maximize profits through our cost-effective POS systems. ebluu.com

Contacts 
For Bluu SMS, Inc., and BLUU group of companies:
Philip Mun, Asst. Director of Marketing
mphilip@ebluu.com


Media Contact
Bluu, Inc
legal@ebluu.com

We are excited to share our experience at the 2024 Midwestern Acquirers association Conference and Tradeshow in Chicago! BLUU had the incredible opportunity to engage with key industry leaders and showcase our cutting-edge payment processing solutions.

At Booth BE105, BLUU proudly presented our state-of-the-art technology and solutions designed to keep businesses ahead in the ever-evolving payments industry. Attendees experienced firsthand how BLUU helps businesses stay efficient and customer-focused.

What’s new at BLUU:

We were thrilled to feature our latest flagship products and solutions that continuously transform the payment processing landscape with advanced solutions tailored for the modern business environment.
 

We extend our sincere thanks to everyone who visited our booth. We are excited to continue our mission to revolutionize the payments industry with innovative solutions. Thank you MWAA for hosting such an outstanding event.

We look forward to seeing everyone again next year!

We are thrilled to share our incredible experience at the 2024 Southeast Acquirers Association (SEAA) Conference in New Orleans! BLUU had the opportunity to engage with thousands of industry professionals and showcase our cutting-edge POS solutions.

At Booth #65, BLUU proudly displayed our state-of-the-art POS software and hardware solutions that streamline business operations in today's dynamic commercial landscape. Attendees were able to experience future-forward solutions that help businesses stay revenue-driven and relevant.

What’s new at BLUU:

We were thrilled to introduce our brand new flagship product at the SEAA: bluu™ Tab Order.
 

bluu™ Tab Order is a self-table ordering system centered around a smart tablet. It is designed to streamline restaurant operations and enhance customer satisfaction. Patrons can place orders directly from their tables using the Bluu™ Tab Order system, reducing the need for servers to take orders, and further reducing employee order errors. Bluu™ Tab Order utilizes staffing resources more efficiently, reduces employee errors, speeds up table turnover, ultimately improving dining experience and generating more revenue.

We extend our heartfelt thanks to everyone who visited us at our booth. We are excited about continuing our mission to revolutionize the electronic payments industry with our innovative POS solutions. Thank you SEAA, for hosting such an outstanding event. We look forward to participating again next year!

We're excited to share our experience at the National Restaurant Association Show 2024, the world’s most influential showcase of foodservice innovation and inspiration hosted at McCormick Place in Chicago. At Booth #6879, BLUU proudly displayed our state-of-the-art POS software and hardware solutions, crafted to revolutionize Restaurant business operations in today's dynamic commercial landscape. Attendees joined for a future-forward experience where they discovered everything it takes to stay revenue-driven and relevant. Our multi-vertical POS solutions were showcased by our team of multilingual experts on hand to assist visitors leverage the features of our latest solutions.

Key highlights of our exhibition:
BUSINESS MANAGEMENT
• Floor Plan & Menu Management: Easily manage floor plans and update menu items.
• Reporting Tools: Access robust reporting tools for comprehensive business insights.
 

CUSTOMER MANAGEMENT
• Order & Bar Tab Management: Efficiently manage orders and bar tabs.
• Customer Details: Maintain and access detailed customer information.
• Loyalty Program: Integrated FlexGift® loyalty program to enhance customer retention.

EMPLOYEE MANAGEMENT
• Schedule & Timesheet Management: Track and manage employee schedules and timesheets.
• Payroll Management: Streamline payroll processes.
• Training Modes: Built-in training modes for onboarding new employees.

RESERVATION MANAGEMENT
• Reservation Handling: Manage walk-in, online, and recurring reservations seamlessly.
• Reservation Confirmation: Send reservation confirmations via email.

OPERATIONS MANAGEMENT
• Table & Check Management: Easily join, move, or split tables and checks.
• Cash Management: Accurately manage cash on the floor

What’s new at Bluu:
We were thrilled to introduce two new flagship products at the NRA: bluu™ Point+ and bluu™ edge. bluu™ edge offers an Android-based POS solution with innovative design and lightning-fast performance, adaptable to various commercial settings such as salons, retail, and restaurants. Meanwhile, bluu™ Point+ represents the next generation of all-in-one Android POS systems, featuring powerful code scanning capability, high-speed integrated thermal printer, improved performance, dual SIM card slots, and a sleek, compact design suitable for diverse business needs. We are grateful for the positive feedback received on these new offerings.

We're excited to share our experience at the ETA TRANSACT 2024 annual conference and tradeshow, hosted at Mandalay Bay in Las Vegas.

At Booth #1341, BLUU proudly displayed our state-of-the-art POS software and hardware solutions, crafted to revolutionize business operations in today's dynamic commercial landscape. Attendees had the opportunity to experience firsthand our innovative technology offerings. Our multi-vertical POS solutions were showcased by our team of multilingual experts on hand to assist visitors leverage the features of our latest solutions.

Key highlights of our exhibition:

🚀 Innovative Technology Solutions: Our latest technology solutions designed to streamline operations, enhance customer experiences, and boost profitability for your business.

🌍 Multi-Vertical POS Solution: The versatility of our POS solution, empowering businesses to expand across diverse industries and verticals.

💬 Multi-Lingual Support Team: Our dedicated professionals proficient in multiple languages break down language barriers to help clients tap into new markets.

💼 Multiple Merchant Solution: The benefits of offering and implementing multiple merchant solutions to diversify customer base, increase revenue streams, and gain a competitive edge in today's marketplace.

We were thrilled to introduce two new flagship products at the ETA: bluu™ Point+ and bluu™ edge. bluu™ edge offers an Android-based POS solution with innovative design and lightning-fast performance, adaptable to various commercial settings such as salons, retail, and restaurants. Meanwhile, bluu™ Point+ represents the next generation of all-in-one Android POS systems, featuring powerful code scanning capability, high-speed integrated thermal printer, improved performance, dual SIM card slots, and a sleek, compact design suitable for diverse business needs.

We are grateful for the positive feedback received on these new offerings.

Bluu Inc is thrilled to have participated in the NEAA's 2024 annual conference and tradeshow, held at the magnificent Albany Capital Center in the heart of Albany, New York. This year's event promised to be the largest yet, and it certainly lived up to expectations. With unlimited individual participation, attendees were eager to engage with industry leaders and explore the latest innovations in the field.

At Booth #90, Bluu Inc was proud to showcase our cutting-edge POS software and hardware solutions, designed to revolutionize the way businesses operate in today's fast-paced world of commerce. Visitors to our booth experienced firsthand our innovative technology solutions, meticulously crafted to streamline operations, enhance customer experiences, and drive profitability for businesses of all sizes.

Among our featured offerings was our versatile multi-vertical POS solution, empowering businesses to expand their customer base across diverse industries and verticals. Additionally, our dedicated multi-lingual support team was on hand to assist attendees in overcoming language barriers and tapping into new markets with ease and precision.

We also highlighted the benefits of implementing a multiple merchant solution, demonstrating how it can unlock opportunities for businesses to diversify and expand their revenue streams, providing them with a competitive edge in today's dynamic marketplace.

The NEAA 2024 conference and tradeshow provided an invaluable opportunity for networking, learning, and collaboration within the industry. Bluu Inc extends its sincere gratitude to all who visited our booth and engaged with our team. As we look ahead, we remain committed to driving innovation and delivering unparalleled value to our customers. Stay tuned for more exciting developments from Bluu Inc as we continue to push the boundaries of POS technology.